There’s a TikTok influencer called Becca Bloom. I don’t use TikTok, so I don’t watch her nor care about that kind of content. However, I do watch YouTubers who talk about social media drama. YouTuber Kiki Channel introduced me to Becca Bloom and the wider “RickTok”community. Her video explains who Becca is and how she became popular by flaunting her wealth in a way that people don’t find annoying. She also presents herself as being everyone’s friend by speaking in a gentle casual tone. Her fans see her as an example of “riching right.”
My stance on Becca is that no one will ever convince me to like billionaires. I don’t care how “humble” and “kind” some of them may seem. There’s no such thing as a good billionaire because a good person would never be a billionaire. A good person wouldn’t hoard wealth just to waste it on oversized mansions. They’d distribute their excess resources to those in need. The “kindness” that Becca’s fans praise her for is how she gives financial and life advice for free. Personally, I find all of Becca’s financial and life advice to be a complete sham because, again, she’s the daughter of billionaires. She’s never known anything outside of ultra wealth. Not a single piece of life or business advice that she gives will ever be remotely helpful for the vast majority of the human race. Billionaires can play dumb all day long, but money talks, and nothing is louder on a resume than a high net worth. Becca’s family name alone gets her foot into every single door. So the fact that there are people out there taking her words as gospel shows how no one has learned anything from the post COVID Hustle Culture influencer boom. Billionaires never give practical advice on how to be rich because they don’t want to admit that step one is being born in a wealthy family, step two is to regularly and subtly commit fraud, and step three is to pay off any cops and judges in your general area.
Becca’s fans also claim that she’s “not like other rich people” because she works hard. I personally find her whole “I grind like my life depends on it” and “I have that same 20 days off as all of you” schtick laughable. Becca also brags about how part of her work ethic is that she walks to work every day. A lot of people walk to work. Not because they want to, but because most of them can’t afford a car or gas money. I genuinely don’t know how anyone could buy her surface level motivational slop. No matter how much she “works hard,” it still doesn’t change the fact that she’s, you know, the daughter of one of the wealthiest families in the world. Becca will never know the perpetual looming dread of possibly losing her job if she misses a deadline, takes too many sick days, or having her hard work end up not paying off in the long run because she’ll always have the ultimate safety net. She doesn’t even have to work. She and her whole family could stop working now and be able to live off their savings and be comfortable for the rest of their lives. Becca is just like Kim Kardashian saying “get your ass up and work,” or Rachel Hollis saying “yes, I’m extremely privileged, and I also work my ass off.” There’s nothing that disgusts me more than billionaires who act like they, in any way shape or form, can relate to an average 9-5 white or blue-collar worker. I guess this would be considered a hot take to Becca, but most people in general work their asses off. If hard work directly translated to earning billions, then the highest earning jobs would be food service, farmers, sanitation engineers, and public school teachers. Becca is also no different from the post-COVID Hustle Culture influencers who said the key to success is waking up at 5:00am every day and working 12 hours every day. Many people wake up at 5:00am every day and don’t stop working until 11:00pm. The difference is they don’t get to earn billions of dollars. They don’t get to go on yacht vacations or buy luxury vehicles. They don’t get free expensive gifts from companies or get invited to exclusive parties. Nowadays, many people work 12+ hours a day and still barely afford groceries. Yet Becca, the other richfluencers, and celebrities like her have the audacity to act like they’ve earned their wealth. To quote YouTuber RenegadeCut, “No one ‘earns’ a billion dollars; they steal it from the employees that their companies exploit.” That quote especially rings true when you notice how neither Becca nor her parents talk about how well their employees are paid, what their benefits look like, or what their working conditions are. Yet they have no problem bragging about how hard they work. It, once again, demonstrates how billionaires love to play into the boot straps facade to avoid being too open about the disgusting truth behind their blood money.
Like all popular influencers, Becca has an army of rabid fans ready to jump to her defense at the slightest hint of criticism or negativity. “You have no right to judge Becca because you don’t know her.” Ok…neither do you. You’re not someone’s friend just because you watch their TikTok videos religiously. If you think that’s how that works, then you’re parasocial. If Becca’s fans think I’m not allowed to criticize her because I don’t know her, then by that logic, they’re not allowed to defend her. “So you want rich people to do performative charity?” Honestly, if the only alternative is they don't do anything that benefits society at all, then yes. I’d wholeheartedly love to see videos of billionaires paying for refugees’ and cancer patients’ GoFundMes, campaigning for grocery stores to be built in food deserts, or donating to under funded public schools than seeing them buy jewelry that costs more than what most people make in a lifetime. “It’s not Becca’s job to make the world a better place.” Then you understand why most ultra-wealthy and/or old money people stay away from social media and keep to themselves. Rich people know that the world is in a crisis and folks are ready to sharpen their guillotines. There’ve been several instances where richfluencers have been robbed at gun point, had their mansions broken into, or in some extreme cases, had their own friends plot to kill them to take their money. Those are the consequences of public wealth flaunting. Most billionaires know the last thing they should do is be all like “Hey poor people, look at me! Look at all this money I have that I’ll never share! Here’s also my mansion/upscale pent house that can be easily Googled and the exact brand and model of my security system.” I’m not saying anyone who posts a video of their new Gucci purse is asking to be robbed, but there’s a reason why children from old money families are taught to be quiet and subtle. “Well if you don’t like Becca’s content, then don’t watch her.” Well for one, I don’t, and never will. I’m content with writing this blog post because she’ll gain nothing from this. For two, at the end of the day, social media is public. TikTok, especially, is the most public of all the social media platforms. Even though I’ve never used it, from what I’ve seen from users who complain about it, the algorithm shoves everything in everyone’s faces regardless of whether they even liked it. The “not interested” button is more of a light suggestion rather than a functional tool. So if a billionaire chooses to flaunt their wealth publicly, then they also choose to have a giant target painted on their backs. Plus, you know, free speech goes both ways. Becca has the right to ignore and block the haters, and people have the right to call billionaires out for their greedy, wasteful, overconsumption lifestyles. The most laughable defense of all is, “Well no one in Becca’s comments has a problem with her, so maybe you’re just an envious hater.” Yeah, no. There’s no way someone as popular as Becca doesn’t get hate comments. Anyone who’s used any social media knows that’s logically and mathematically impossible. Folks seem to forget that influencers can just pay other people to scrub her comments sections clean of any negativity and block certain words. If influencers outside of RichTok do that, then I’m pretty sure Becca is smart enough to know how to artificially boost her public perception.
I also find the insistent defending of Becca from her fans to be kinda infantilization. Folks are treating this 27-year-old married woman like she’s an emotionally compromised teenager who’s too delicate to handle being on social media. I feel like her being a skinny, pale skinned, soft spoken, East Asian woman causes her fans to inadvertently play into the China doll stereotype. I know damn well that she wouldn’t receive a milifraction of this unanimous protection if she was fat and/or black.
My conclusion to all of this is people need to understand that rich people, especially billionaires, have never nor will ever be yours, mine, or anyone else’s friend. There’s a reason why rich people only associate with other rich people. If Becca, Kim, Rachel, or any other wealthy influencer was approached by any one of their fans on the streets, they’d smile, maybe agree to take a selfie, roll her eyes in disgust the moment the fan stepped away, and go right back to hanging out with the people who are in the same tax bracket as them. I’m not saying folks need to start a hate campaign. I’m saying that a person’s first instinct when seeing a rich person in their social media feed should be to just block them. Attention is the new currency, and the last thing billionaires need is to get richer. Folks need to stop licking rich people’s boots just because they act nice. The sooner people get that through their thick, doom scrolling, brain-rotted skulls, the sooner society can actually show some semblance of societal progress.
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